We have been awarded a Staffing for Adequate Fire and Emergency Response (SAFER) grant, in which the purpose for volunteer depts is for recruitment and retention of firefighters. We have a strategic plan in place with our primary goal being to add 12-firefighters over the next 4-years, but we have several other secondary goals in place as well.
Add administrative, auxiliary, and fundraising members
Educate the community about the department – cost to do business, our needs, what we do, etc.
Increase Fundraiser opportunities, particularly online opportunities that take less manpower
Developing a brand / logo / color scheme to promote the department
The first step in the grant process is to develop a marketing plan to utilize the grant components to achieve the primary and secondary goals.
The grant components or budget line items include:
Marketing Plan/Program Manager
Media / Marketing – website, social media, photos, video, printed materials, implement branding
LED sign – sign to be located on the department property
Firefighter Training – basic training for 12 firefighters
Firefighter PPE & uniforms – new gear for 12 firefighters
Length of Service Awards – retention incentives for current members